- The agency comes with the requirement for the Copa América and Euro cup, where they had the idea of doing something in the style of “Game of Thrones.”
Our role was to take care of that aesthetic. The idea was to make it look elegant and have the “power”- let’s say- to break the screen. We worked with references from various maps, with a brown, copper, and gold color palette, with a matte effect, alluding to glass.
Thus portraying the stadiums the same way as the “Game of thrones” series, on a metallic map.
Agency: Prolam Y&R Creative Director: Jaime Diaz
Screenplay: Marcelo Soler
Production: Atomic Studio
Executive Producer: Fernando Valenzuela and Luis Moraga
Creative Director & General Art: Matias Boza
Sound FX: Agustin Lopez Dyne Studio
Art Direction, 3D and Animation: Carlos Dordelly & Roberto Gonzalez