{"id":6123,"date":"2022-09-21T16:23:57","date_gmt":"2022-09-21T19:23:57","guid":{"rendered":"https:\/\/www.atomica.cl?p=6123"},"modified":"2022-12-13T14:43:19","modified_gmt":"2022-12-13T17:43:19","slug":"xperto-conquista","status":"publish","type":"post","link":"https:\/\/www.atomica.cl\/en\/xperto-conquista\/","title":{"rendered":"Xperto – Conquista"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
    \n
  1. The agency comes with the requirement for the Copa Am\u00e9rica and Euro cup, where they had the idea of doing something in the style of \u201cGame of Thrones.\u201d<\/li>\n<\/ol>\n

    Our role was to take care of that aesthetic. The idea was to make it look elegant and have the “power”- let’s say- to break the screen. We worked with references from various maps, with a brown, copper, and gold color palette, with a matte effect, alluding to glass.<\/p>\n

     <\/p>\n

    Thus portraying the stadiums the same way as the “Game of thrones” series, on a metallic map.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-3″ image_url=”6140″ hover_effect=”defaut” box_shadow=”none” border_radius=”none” play_button_size=”default” video_url=”https:\/\/vimeo.com\/764242527″][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-3″ image_url=”6145″ hover_effect=”defaut” box_shadow=”none” border_radius=”none” play_button_size=”default” video_url=”https:\/\/vimeo.com\/764242691″][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-3″ image_url=”6152″ hover_effect=”defaut” box_shadow=”none” border_radius=”none” play_button_size=”default” video_url=”https:\/\/vimeo.com\/764242691″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”32″][vc_gallery type=”image_grid” images=”6160,6159,6158,6157,6156,6155,6154,6153,6152,6151,6150,6149,6148,6147,6146″ image_grid_loading=”default” layout=”4″ item_spacing=”default” gallery_style=”7″ load_in_animation=”none”][divider line_type=”No Line” custom_height=”32″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Credits:<\/h3>\n

    Agency: Prolam Y&R Creative Director: Jaime Diaz
    \nScreenplay: Marcelo Soler
    \nProduction: Atomic Studio
    \nExecutive Producer: Fernando Valenzuela and Luis Moraga
    \nCreative Director & General Art: Matias Boza
    \nSound FX: Agustin Lopez Dyne Studio
    \nArt Direction, 3D and Animation: Carlos Dordelly & Roberto Gonzalez[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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